8. Factors affecting employee engagement of commercial banks in Dong Nai province
DOI:
https://doi.org/10.61591/jslhu.25.358Từ khóa:
Corporate social responsibility; Organizational reputation; Organizational trust; Job satisfaction; Work autonomy; Engagement.Tóm tắt
In recent years, especially after the COVID-19 pandemic, the human resources situation in the banking sector has fluctuated, and the performance status of employees at commercial banks also has many fluctuations; labor productivity is not high. Faced with this situation, the authors surveyed 400 employees working at 10 commercial banks in Dong Nai province. The research aims to measure the factors that impact employee engagement with the bank and propose management implications that improve employee engagement. Research results showed that there are 5 influencing factors: corporate social responsibility, organizational reputation, organizational trust, job satisfaction, and work autonomy. The test results showed that employee engagement with commercial banks is influenced by 5 factors, in which corporate social responsibility plays a key role and implementation priority. The research results are a scientific basis for banks to have attractive incentive policies to attract high-quality human resources and maintain stable human resources for commercial banks in Dong Nai province.
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